A lot of celebrities have been seen wearing Fitflops toning shoes recently. Chelsea Clinton, Julianne Moore and Jennifer Lopez have been seen wearing them. As a matter of fact, J. Lo even blogged about them. So what’s the secret behind Fitflops appeal?
Fitflops use something called “microwobbleboard” technology to mimic the sensation of walking barefoot on soft sand and to stimulate the muscles in the lower body. Walking whilst wearing Fitflops will cause your bottom muscles to be used for as much as 30% longer, your quadriceps for up to 19% longer and your hamstrings for 16% more time. There is also 22% more shock absorption than when walking in normal fitness shoes.
You can reduce the amount of force exerted upon your joints while walking by wearing Fitflops. It can also help to lower underfoot pressure on the toe and heel – which will help to minimize discomfort caused by heel spurs and plantar fasciitis. The big attraction for many users will be the fact that the additional work carried out by the lower body muscles whilst walking in Fitflops will help to trim your butt and tone your legs.
It’s not hard to see why all those celebrities like them so much. If you find it hard to find time to get to the gym, then wearing Fitflops as you walk around during the course of the day can help you to keep in shape.
Another reason why Fitflops are so popular is that they are very colourful and stylish. Visually, they don’t look anything like fitness footwear. When they were first launched, they were a range of flip flop style sandals but, in response to customer demand, further styles were introduced. Clogs, slippers and warm winter boots were introduced to the range – which makes sense - flip flops don’t make very good winter footwear! Sneakers are the newest addition to Fitflops range - and once again they are very colourful (how do you like the sound of platinum sneakers?) and very chic. They look all set to be a big hit this season.
Fitflops are far from the only brand of toning shoes that you can find on the market. Masai Barefoot Technology, Reebok Easy Tones and Skechers Shape Ups are just a small selection of the other available brands. However, not many of these have the fashion appeal of Fitflops - and the majority of them cost quite a bit more. You could, quite realistically, opt for a pair of Fitflops when you next feel like treating yourself to a new pair of shoes. You could consider any trimming and toning results as a bonus.










